Internet Marketing

In the 21^st century marketing and advertisement has become part and parcel of any company that not only need to create pace but also increase it sales and awareness. However, the cost of print media, billboards among other offline marketing activities has forced the business to embark on online marketing which not only has proved to be effective but affordable.

The number of internet users growing day by day, a serious business entity can not dare to ignore such market. It is with this in mind, that online presence and visibility is vital when comes to internet marketing. Search engine optimization and ranks in the major search allows the business which has taken lead on online market to spot faster on the web and thus more business leads. Moreover, the role provides by social network like facebook, twitter, MySpace, linkedth among other can not be ignored at all. The online referral  programs and paid adverts has also revolutionized the all aspect of marketing and thus making online business and marketing easy to evaluate and track the marketing activities at the same time reduce per head cost.

Investing In Your Future

Investments come in different forms and one kind of investment may differ from one another, however, one outstanding characteristics of an investment is the ability of doing something for future returns.  A lot of people globally have invested in education, Forex exchange, assets, residential and commercial estates, securities, Bonds among other ways of investments. An individual has a responsibility to asses and gauge out the kind of investment to understand. People has different life objective and thus what someone else need to invest for future benefit may be total different from one another. For instance a person who wishes to become a financial expert in future, an account, a bank or a financial adviser need to invest in finance related course in the colleges level. This commitment come cost of putting effort and passing exam and registering with relevant boards. It is such education investment, which allows a person to achieve what he or she want in his future life.

The scientist study indicate that almost everybody want a great future, associated with less or no difficulties. This is due to the fact that many admit; the aging activities will not allow a person to perform what he is capable to do now. Investing for future is a responsibility that a person himself undertakes and it individual, business or an organization that makes it work or fails depending on the whom want to achieve what in future. Both individual and business investment requires certain commitment and sacrifices. Those who invest in stock market for examples, they buy share of various companies, hoping the price of the share will go up so that they make some profit or wait for a few year to get the share of the dividend. During this time, a person would have entrusted someone else with his money. Another scenario is a case where by a person build a real state house and in turn sells for a profit or gets paid rent.

The culture of future investing, especially in Australia may depend on the individual upbringing and the kind of leader in the business enterprise and the financial constrains. There vital aspect to consider is starting early to invest for the sake of future, which is so full of uncertainties. Moreover, business and individuals may be willing to sacrifice their time and money

Whether it is business or an individual investing for future, need to expand his knowledge and indeed understand the field and industry he is investing well. The benefits of getting vast information give a person and business entrepreneur to see a new opportunity and possibly oversee the challenges and risk associated with the investment. In addition, it is necessary for an individual or business to establish a network of people and minded related business. It is people in this network, that will assist you, for instance buy your products and other support. Finally, depending on whatever investments a person ought to, it good to consider a financial investment to aid in attain your future goal.


Free classified ads in Kenya 

Business environment

The major objective of any business enterprise is to generate a profit. Thus said, any activities that does not give a return on the investment or any other commercial implications, then that isn’t a business. Business activities in the modern world exits in very dynamic and challenging environment thus better strategies plan a necessary for business that needs to excel. Business owners and managers needs to put fundamentals aspects, SWOT analysis and other vital factors into inconsideration in not making decisions but also when coming up with the products and services to be offer to the community. Well, business exits to offer a product. In other worlds, a there is no business until the entrepreneur or a company has identified a product and a services to offer. This product is the one that builds the basis of business practice and thus it one of the greatest essential in starting a business.  Get me right, I am not talking about a business name or company formation but what the company intend to operate on.

Business environment may vary from location to location, depending on the products, consumers, competition, infrastructures, taxes and tariffs and availability of other resources like raw material and human resources. However, it should be clear that the rule of doing business global do not change irrespective of the regional. This is to say the concept developed by a successful company in the United States can work better if employed in Africa. Every investor, who need to excels need to package and consider carefully the fooling factors.

i)                 Products

Businesses are formed because they have the products and services to sell to the community. It is these products that form the basis of a business or a company. The products in this sense can be either tangible items or services. For instance, coco cola company sells soft drink like fanta, coke and other and thus it products are soft drinks. On other hand, DHL does parcels delivering and other cargo clearing services and thus their products entails offering services to the consumers. Before any person should embark into business and decide which product to offer, it is advised to do a visibility study to certain of the market, demand and the community needs.

ii)                Customer

This entails group of the target consumers of the products and services. Customers are key aspect in very business, although many businessmen refer clients as king of the business, many urge that customer should be friends of the business rather being the king. The success of the company is determined by how it is bale to win more customers to more of the organizations products. Discounts, rebate, better service, air pricing is often a key in retain and attracting more business. It is the responsibility of sales and marketing managers to ensure the right audiences and target group has enough information regarding the company’s products and services to enable them purchase the goods. Figuring more frequency on how to delight customer and retain them should be always in the mind of the businessmen and women who need to succeed.

iii)              Branding and Marketing

Having products to sell is one thing, and creating awareness and letting the potential buyer know what you have is another important task that need not to be ignored. Sales and marketing has become a very important aspect in the 21^st century thus, every organization that need to succeed

iv)               Human resource - This is a vital aspect in every business enterprise since it the staff that contribute directly toward the objectives of the business enterprise. It is believed, the most success business has a well human resources behind it. This may true since the corporation like Microsoft, facebook and other multinational companies are leading example of such organization. One of the fathers of management, Philip Kotler has thoroughly explained the aspect of staffing and indeed, the need of a business enterprise to motivate its staff in order to work together has a team toward business goals and objectives.

v)                Resources and funding – despite how well the business may be funded a vigorous business in one way or another do require addition funds. This why we see a lot of big corporation in stock exchange and indeed, debt as a result of loan accrued. Every business that need to success need to establish a reliable source of fund and resources. Creating good ties with family, friends, business partnes,banks among others may be fundamental for the success of the business enterprise.

Debt Consolidation Loan

In the 21st century, borrowing of fund and having debts has become part and parcel of the every household, institution on among others. People tend to have to obtain certainty thing which may be yond their financial contains and thus getting adding fund in form of a loan becomes the only way to meet the financial objective. Since the need and wants are unlimited a person may have more than one loan and probably from different sources and thus most cases it becomes difficult to maintain and manage such loans. In the process of trying to eliminate this problem arising from alone from different sources, the financial institution and banks have comes up with a unique loan package which is often referred to as debt consolidation loan. Servicing one loan from one source is often manageable and thus an individual may get a loan from one institution, or otherwise a business person to clear offs other loan he owns other sources.

 In most cases, the amount given to consolidate a loan is often secured; sometimes a few institutions may be willing to give unsecured as well to credit worthiness clients. It is worth to note, to get a substantial enough money as a loan, securities may be demanded, for instance a collateral like a log book and land certificate may be required by the lending institution, however, thing may different is small amount of money is needed to settle other owed loans. Although, debt consolidation loan may be a better way of solving debt mismanagement problem, an individual should look into rate that are charged by various providers before embarking on applying for such loans. Checking on the aspect such as repayment period may be vital as well in choosing the right lending institution for the individual or the business enterprise

How to Use Google Maps to Optimize Your Business

This is an application by Google that is used to located sites and business around the world. I this application which is offered free and is being powered by web mapping services with a lot of technology behind it. This tool has been of great benefits to individual and businesses community, in that, finding products and service online has been just a click way. Moreover, businesses have able to make more sales since they can be been easily located using the Google maps applications. Visibility of business information and contacts details is vital for marketing purposes and indeed in getting good leads to the business. Therefore, Google maps helps the business to maximize the available opportunities by allow the users to exploit and post relevant details to the application.

Google map plays a great role in search engine optimization and this application should be adopted by every business entity have because of the visibility nature it has to the business. Discusses, are the ways you can use Google maps to optimize on your business.

Google maps description

This section, which is also referred as Meta description, allows the business enterprise or the individual to in the description of the company and the activities being undertaken by the company. Describing the nature of your business, using appropriate keywords, and phrases will allow the internet users to quick land at your description and in turn either to your website or at the business premises. The 200 space provided is adequate to briefly mention all relevant information that describes your business at the best. Remember to use selling words and should be free from errors as they may give bad perspective to the reader. While trying to fill this space, avoiding spamming keywords and rather optimize this description to be captured in the crawling by Google search engine. Linking to your website is a key aspect that should be remembered always.

Contact details

Business contact details and other communication details re vital and should not be left out. Information such as phone number,fax,email address and website address are vital ,since potential clients may need them to contact you the business to order or offer enquiry. Remember to always keep information up to date in case there is a change of contacts.

Images and videos

To fully optimize on the Google maps and increase on the visibility, use images and video to your listings. Images like company logo and videos displaying the company’s products, will aid greatly in marketing your companies as well in SEO activities.

Create a landing page and submit

It often advisable in order to traffic the users and view of your listing to always create a landing page, have link to your website can easily give your  readers an overview of what your business deals in. At account addition, add other important and relevant information before submitting your information for listing.

Google map application is visible globally and thus people and client of from different location can able to view their details, thus good grammar and language that can be understood should be used when posting details on Google map.

Five Things to Do When Your Business Is Failing

Every entrepreneur starts a business with hope of making profit and achieves success. However, a few mistakes, inadequate resources and a lack of responsibility may lead to business closure. It said, business activities are a game of risk takers. More ever, most successful business started by problem and thus this challenges should not be viewed has an obstacle more so to the small business enterprises but a gauge to push them forward. Many a times we read about successful businesspersons, telling us how they to achieve success in their business and the challenges they encountered. Centrally, rarely do we here, closed businesses or failed corporation sharing the things that made them fail or rather where they went wrong. This article therefore, is doing to stipulate out five things to do when the business is failing. Understanding these will enable the entrepreneur to take necessary precaution once the sign of failing start to scope up. Factors that may lead to business failure may vary depending on others aspects, but the following may be overall reasons that may lead to business failure.

Reasons for business failure

i)                Lack of objective – if the business is unable to have clear goals from the inception, it likely not to go far. This is because the business may be operating without any guideline or long term objective yet the short goal are always temporally may be unable to support any uncertainty.

ii)              Product and services – the products and services offered by a business enterprise determine to large extend how business will last. For instance, a vendor dealing with fresh flowers is likely to get more loses if the demand is low thus pushing him to close the business.

iii)            Employee and financial resources- lack of fund and other necessary resources to run business may cause a business to close. Moreover, uncooperative staffs and irresponsible employee may harm the business greatly leading you to failure.

iv)             High cost and lack of marketing – high cost of operation may force business to close down; especially when the return on the products and service suffered is low. This can be a big concern, if the enterprise can do consider proper marketing to promote the products.

Ideally having known the cause of what may lead a business enterprise to failure, a wise and focus entrepreneur would concentrate on fixing the weakness there signs may seem to occur. Employing the following tactics, when the business starts showing failure “symptoms” Would help greatly.

Things to consider when business is failing

Quick sales – at this juncture focus on the goods and services that will raise revenue faster, you may lower price slightly to beat them the competition and get mo on volume sales.

Aggressive marketing Promotion – most business fail due to improper marketing and products awareness. This may be a large cost for a failing business, but it necessary to future sustenance of the business. Use the cheapest mode of marketing to explore available opportunities and maximized on them.

Cut unnecessary cost- expenses that do not directly contribute to the production of profit or the business in generally should be avoided as soon as possible and pump more attention on those giving in revenue. In most cases, the business may be forced to lay off some employee and cut on refreshment and other luxury expenses.

Ask for help – asking for help, especially financial aid can real save the business. You may borrow a soft loan from a bank or a friend to put things right. However, it is good to note a financial in most cases would not support failing business in most cases, thus other sources of getting money would be ideal.

Lastly, stay focused, at this junction your effort is needed very much to business and small diversion may fall you down. Focus on the big objective and optimized on anything that will be of benefit to the business despite how small I may seem. At such a time, creating partnership or merge may be encouraged.

Ultimate List of Small Business Ideas

Small businesses are ventures that are small-scale in their operations. They require little initial capital outlay and small workforce, serve a limited area and have simple ownership forms. Ideas are transmuted into thriving establishments by answering questions about what, when, where and how to produce. They also help existing businesses identify opportunities to maximize profits and minimize costs of operations. There is traffic of ideas for entrepreneurs who fast capture them as they come to the mind’s eye. Below is a list of few ideas for grabs by small business starters and owners alike.

1. Develop habits

Search for most business ideas is dependent upon self. Giving the ideas to others at a cost is in itself business, provided you have the required skills. I consider inculcating these two skills important.

1. Be Observant

Think about a product or service. If possible, use them to assist the process. Detect the needs of the people since necessity is the mother of invention. By keenly following current trends in the media and during gatherings, new developments in an area with potential for begging establishment of new businesses come to the fore. Pay attention to changes in consumption behaviour of people with regard to all their differences. Let not opportunities pass you.

2. Avid Reading

Cultivate this habit without necessarily researching. Books, newspapers, magazines, journals and other materials written or published are found in libraries, bookstores and even online. They are awash with what triggers long and hard thinking. Continuous learning means more than college education.

2. Skills

The skills and training obtained and possessed are strengths that gravitate entrepreneurs to what they love doing.  Barber shop owners had been practising assistants, gifted singers give music lessons, retrenched factory workers begin tailoring schools, and some fast-food sellers by the roadsides had experienced cooking at schools and hotels.

3. Seasons

A good number of business opportunities vary with time. The market for umbrellas and sweaters exists during the rains. Some Muslims make a killing through sale of date fruits during the fasting month.

4. Customer Feedback

Suggestion boxes collecting customers’ opinions, comments, and criticisms are great sources of ideas. For instance, what is your take regarding service delivery at a given organization? The frequently asked questions and issues they want addressed mean need for improvements or new product development. This is one reason why they say, “Customer is King”.

5. Problems

Problems are the needs and wants of people for which businesses are set up. Every problem is a potential business idea because someone’s life is worse off. So, take up the challenge to engage in the same for profit.

6. Research and Analysis

Business analysts ‘crunch’ the numbers. Research gives insights into competitors, market share and demand gap. Questionnaires can be prepared or visits made to statistical information offices. SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis also triggers business ideas. Forget not to consult the relevant mentors in the profession for technical support tips.

Four Keys of Business Development

Every business enterprises strive to excel, expand its operations, dominate the market, and indeed, set pace against their rivals. These however, can be achieved if appropriate business development strategies are in place. Business development manager in any organization, have the task of ensuring organization meet it objectives through sales and taking advantages of all available resources to business opportunities. Business development practice is a key to any business that needs to achieve success and this aspect has been used to differentiate between business enterprises that want to be a market leaders and just business jokers. The success of the is bases on the development to the following key aspects

i)                People

This aspect comprises of human resource and associated machines to aid in business production. The success of a business enterprise rely on the hand of the people managing the business, the decision the undertake, and what they perform. This activity determines a lot the future and the profitability of the business. With this in mind therefore, it is clear, there is a need to have competent and qualifies personae to run the business enterprise and yield results. For instance, staffs in sales department, will influences the selling activities in the organization thus, need to check with many concerns. According to human resource professional, in order to get the best from the staff they should be well awarded and motivation is also necessary for them to give positive result to and business enterprise.

ii)              Competitiveness

If the company fails to put down measures to ensure it products and services can compete effectively, they the firm is likely not to stay for long. Many firms have closed down due to the ignorance of this vital aspect. It wise for business development managers to frequently review their productive and services, undertake maert reaerch, and find out new clients needs and opportunities that may available in the market. Embracing technologies can using online avenue to source for business may give a cutting edge, and thus staying competitiveness. It is Always important to keep yourself updated with what is going on the in the industry of your business.

iii)             Market

Understanding the market of your business well will always allow you to make workable decision. Better promotional activities and target audience can be implemented when the market of the business is well analyzed. Review product often to march customer need and specification and carry out survey together relevant information that may assist the business

iv)             Co- operation – for business to maximize on the available opportunities, needs to create meaningful alliances with other business entities, agents, distributors, retailers among others. This will allow the business to reach many audiences as possible and get new market place and give a room for to the other development and options as well. Building up fruitful alliances can make the business stronger and easy to get assistance when it get in a fix.

Business should be always on the lookout of possible business opportunity that may arise and boost the company’s income. Having a strong sales team to market your products will definitely lead your business to success.

7 Most Important Aspect of Business Success Strategy

7 Most Important Aspect of Business Success Strategy

Various businesses may take different strategies depending on the scope, products, number of employee, competition, market among others factor because of varying differences in the operation and firms sizes. As matter of fact, every organization that needs to leads and become a market leader and successful, has no option than to put down workable business strategies that will to success. Authors of many business guidebooks have come with varying strategies that a business enterprise need to employ in order to achieve it objective and more so success. However, according to successful entrepreneur and investors, there aspect of business that are vital regardless of what kind of the business or scope a person may be involved in. These aspects of strategies that may lead to business success are discussed.

Aspects that determines business success

There are several factors when considers while employing business strategies of whatever kind will definitely lead to success. Since the list may be long, let have a look at seven most important aspect of business success strategy.

Vision: Ideal business strategies that may lead to success must have a vision and probably mission of the business enterprises. This aspect is very crucial has it keeps the business focus on what it wants to achieve and indeed to the objectives. The vision of the business enterprise may they to explain vital aspects like, business market, clients and demand, products and services offered and even may consider curbing competitors. This aspect that of great importance to any business, the all the source is likely to work toward one business goal thus success.

Clearbusiness plan:  the objective of the businessperson or the entrepreneur will remain intact if the business plan has vividly put down  strategies, that includes, strength of the business, weaknesses, opportunities, and threat that are likely to ‘kill’ the business. Incorporating the vision of the business enterprise and other vital business strategies will lead the business to success. It worth noting, a good business plan will reciprocate to the future of the business and thus this should be planned with many factors into consideration and through research where necessary.

Market:  in order for any business to prosper, it need to sell enough of the company’s products and services, this can be done effectively if the business understand well the market, clients and the products and indeed the rivals in the same field. By studying the market, the business enterprise is able to determine the targeted audience, consumption trend and other vital aspect like marketing and distribution. Many business entities that have succeeded, they can give a testimony have understanding properly the market helps greatly in determining many actors that lead business to bright future.

Marketing and promotions:  without proper promotion of the firm’s product, the company may not realize it objectives, despite putting nice business plan in place. Marketing is an aspect, which should not ne ignored by any business entity in the 21^st century. By fostering Visibility and awareness of the product and services that an organization is offering will play a great role in success of the business. 

Human Resources: Businesses are comprised by people .The production and effectiveness of the staffs is vital to any business entity. It is said, the employees determine the success of the business to large extend.

Productsand services: the services offered by the firm may determine whether the business can last for long or not. Remember, products that satisfy peoples’ needs are always in demand and proper packaging of the products is vital as well.

Services delivery: clients in 21^st century has so concern the way they treated, and thus business is likely to again reputation and more sales just basing on good customer care services.

Lastly, frequent Research, on the market, products, customer, and other will work hand on hand with enabling business to success. This aspect allows a business enterprise to not only keep developing on the products but also have proper ways of curbing competition.