Every
entrepreneur starts a business with hope of making profit and achieves success.
However, a few mistakes, inadequate resources and a lack of responsibility may
lead to business closure. It said, business activities are a game of risk
takers. More ever, most successful business started by problem and thus this
challenges should not be viewed has an obstacle more so to the small business
enterprises but a gauge to push them forward. Many a times we read about
successful businesspersons, telling us how they to achieve success in their
business and the challenges they encountered. Centrally, rarely do we here,
closed businesses or failed corporation sharing the things that made them fail
or rather where they went wrong. This article therefore, is doing to stipulate
out five things to do when the business is failing. Understanding these will
enable the entrepreneur to take necessary precaution once the sign of failing
start to scope up. Factors that may lead to business failure may vary depending
on others aspects, but the following may be overall reasons that may lead to
business failure.
i)
Lack of objective – if the business is unable to have clear goals
from the inception, it likely not to go far. This is because the business may
be operating without any guideline or long term objective yet the short goal
are always temporally may be unable to support any uncertainty.
ii)
Product and services – the products and services offered by a
business enterprise determine to large extend how business will last. For
instance, a vendor dealing with fresh flowers is likely to get more loses if
the demand is low thus pushing him to close the business.
iii)
Employee and financial resources- lack of fund and other necessary
resources to run business may cause a business to close. Moreover,
uncooperative staffs and irresponsible employee may harm the business greatly
leading you to failure.
iv)
High cost and lack of marketing – high cost of operation may force
business to close down; especially when the return on the products and service
suffered is low. This can be a big concern, if the enterprise can do consider
proper marketing to promote the products.
Ideally having known the cause of what may lead a business enterprise to
failure, a wise and focus entrepreneur would concentrate on fixing the weakness
there signs may seem to occur. Employing the following tactics, when the business
starts showing failure “symptoms” Would help greatly.
Quick sales – at this juncture focus on
the goods and services that will raise revenue faster, you may lower price
slightly to beat them the competition and get mo on volume sales.
Aggressive marketing Promotion – most
business fail due to improper marketing and products awareness. This may be a
large cost for a failing business, but it necessary to future sustenance of the
business. Use the cheapest mode of marketing to explore available opportunities
and maximized on them.
Cut unnecessary cost- expenses that do not
directly contribute to the production of profit or the business in generally
should be avoided as soon as possible and pump more attention on those giving
in revenue. In most cases, the business may be forced to lay off some employee
and cut on refreshment and other luxury expenses.
Ask for help – asking for help,
especially financial aid can real save the business. You may borrow a soft loan
from a bank or a friend to put things right. However, it is good to note a
financial in most cases would not support failing business in most cases, thus other
sources of getting money would be ideal.
Lastly, stay focused, at this
junction your effort is needed very much to business and small diversion may
fall you down. Focus on the big objective and optimized on anything that will
be of benefit to the business despite how small I may seem. At such a time,
creating partnership or merge may be encouraged.
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